Boost Mobile and REVOK Announce Exclusive Content Deal

IRVINE, Calif. --(Business Wire)-- Boost Mobile(R) today announced an exclusive content deal with Los Angeles-based artist REVOK offering its youth wireless customers an opportunity to own a piece of artwork from the renowned artist on their Boost Mobile phone.

"The goal of Boost's strategic content partnerships is to support art and design that is relevant and interesting to youth globally," said Jeff Park, director of business development, Boost Mobile. "To make the art of these extremely talented individuals available without the gallery price tag enables our customers to affordably express their appreciation for art. Boost has a unique opportunity to partner with artists such as REVOK, and is fortunate to be in a business that provides a natural and relevant platform for their work."

On display at Boost Mobile's Street Culture Lounge and Gold Box Mission during the MAGIC and ASR tradeshows, the partnership with REVOK will expand beyond wireless content. Boost Mobile also plans to collaborate with the artist to design limited edition mobile accessory collections, as well as other products that are relevant to mobile communication and pop culture. Boost Mobile's support of a creative lifestyle, culture and attitude is represented by this exclusive deal as an extension of the brand's commitment to enhancing the youth wireless experience.

"It's a great honor to team up with a brand like Boost Mobile, one that sincerely works to build a relationship with its artistic partners," said REVOK. "Using the mobile phone as a canvas allows me to display my work in an easily accessible medium while at the same time giving Boost customers a new way to personalize their phones."

Beginning December 2006, REVOK's custom designed wallpapers will be available for purchase to Boost Mobile customers directly from their Boost Mobile phone via Boost Wireless Web or at www.boostmobile.com for an expected price of $1.99. Boost Mobile's strategic alliance with artists, such as REVOK, opens an opportunity for a wider audience to get acquainted with some of the country's most sought-after artists.

About REVOK

The easiest way to get noticed in the graffiti world is to paint high-profile, hard-to-reach spots. But the attention doesn't always mean respect: simply climbing a building and painting it means next to nothing if it's not done well. Los Angeles-based graffiti artist REVOK has been painting mind-blowing, seemingly inaccessible spots, with grace and style, around the country for 10-plus years now. Subsequently, tales of his exploits have reached folklore status within the graffiti world. REVOK's distinctive style has influenced countless artists, who have done their best to emulate his handiwork, forcing him to get more creative and broaden his stylistic repertoire. He has reinvented the alphabet several times over, giving his letters life and so much movement that they seem to jump off the wall. This past summer, REVOK has spread his name throughout Europe, appearing at numerous festivals to paint for fans and onlookers. Now European writers can join their American counterparts in admiration of REVOK's unparalleled talents. For more information, visit www.revok1.com.

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost(TM) Walkie-Talkie service and Re-Boost(R) Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.

To inquire about the exclusive content deal, to obtain images, or to speak with one of the artists, please contact Sarah Cirkiel scirkiel@pitchcontrolpr.com or Jill Meisner jmeisner@pitchcontrolpr.com at Pitch Control Public Relations 212-475-4919. For more information regarding Boost Mobile please contact the Boost Mobile Media Center at 949-789-4900; press@boostmobile.com.


If threes one thing youth seems to like when it comes to their cell phones, its customization. Beyond just being able to use features to download music or take pictures, having a unique phone with new features, is important in the youth cell phone market. In order to meet this need, Boost Mobile has teamed up with REVOK, a graffiti artist.

As per their recently announced strategic content partnership agreement, set up to help make youth both aware of art, and able to reasonably purchase it, custom designed wallpaper will be available for purchase. Also announced today, Boost and REVOK have plans to work together to design limited edition mobile accessory collections.


"Using the mobile phone as a canvas allows me to display my work in an easily accessible medium while at the same time giving Boost customers a new way to personalize their phones," commented REVOK in a statement.

REVOK is a well-known graffiti artist whose work is admired for its beauty and placement is very hard to reach places.

Just last week, Boost made news when they announced a new music phone, just in time for the Christmas season. The Motorola (News - Alert) i885 handset, perfect for youth users, includes an MP3 player with internal and external stereo speakers and a removable microSD memory card.

Boost also announced recently the latest edition to Boost's portfolio of phones. The Motorola i835 handsets in purple and white, aimed at the fashion-conscious female market.