| The viral encourages teenagers
to indulge in a pastime that is usually frowned upon -- graffiting a
virtual wall at this site
and then sending the link on to their friends to get them to join in. The
idea is to build on the communal aspects of Reach for the Sky, BSkyB's
initiative to help young people to make the most of their lives and think
about their futures. Daniella Dowling, a producer at BSkyB, said: "We
wanted to create a platform where users can submit their own ideas or work
together with their friends to create original street art." She
added: "It's a novel way to communicate with other users and a great
way for young people to connect with one another. Plus it's perfect for
Valentine's Day as you can send anonymous designs to your loved
ones." The Reach for the Sky website
has lots of information for young people about careers in the media, as
well as giving tips on breaking into the industry and surviving
university. If you have an opinion on this or any other issue raised on
Brand Republic, join the debate in the Forum
here. |